Canterbury and the British and Irish Lions have today unveiled the jersey for the 2025 tour to Australia.

In a statement revealing the new kit, the jersey is described as having a “bold but classic look” and features an updated design in a “deeper shade of red.”

The new shirt has already gone on sale; the replica costs £82 and the ‘short sleeve classic’ £70.

British and Irish Lions 2025 T-shirt

“The jersey has an updated design in a deeper shade of red and with the classic jacquard pattern woven into the fabric, paying tribute to the four unions that come together to form this iconic team,” reads a statement from the British Lions and Irish.

“The rose of England, the thistle of Scotland, the shamrock of Ireland and the feathers of Wales come together to represent the strength and legacy of the team.

“Creating a bold yet classic look, the jersey features a grandfather collar in direct response to online feedback from Lions fans during brand insights and trend analysis. Designed for maximum performance, it features Canterbury’s advanced Vapodri technology to keep players cool and comfortable on the field.”

twice British and Irish lions Tour captain Sam Warburton consulted on the jersey design and offered advice on player requirements alongside highly veiled on-field testing for durability and performance.

The new adult jersey also has a Near Field Communication (NFC) tag that will allow fans to access an exclusive digital experience after purchasing the kit.

Howden is the title sponsor of the jersey for 2025 and appears on the chest, while the launch of the kit expands Canterbury’s relationship with the British and Irish Lions, which dates back to the 1959 Tour of New Zealand.

During that Tour 65 years ago, Canterbury produced its first Lions jersey, responding to a request for a new jersey after it was damaged in a previous match, cementing its reputation for producing innovative and durable rugby apparel. Next summer’s tour of Australia will be the third consecutive series in which they will partner the Lions.

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Comments by Ben Calveley and Andy Farrell

“We are incredibly proud and excited to present the new Lions jersey today alongside Canterbury, who have been a fantastic partner to the British & Irish Lions for many years, dating back to the 1959 Tour of New Zealand. This will be the third consecutive Tour in which we will partner with them and the launch of the 2025 jersey represents another key milestone as we continue to make progress towards Australia,” said Ben Calveley, CEO of the British and Irish Lions.

“The famous red jersey is a crucial part of the Lions DNA, and I have no doubt that players and our fans around the world will enjoy wearing this jersey, as well as the Lions’ broader lifestyle apparel.

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“Our incredible fans are a fundamental part of what makes a great Lions Tour, we miss them dearly in South Africa in 2021, but we will now be more connected to them than ever thanks to this innovative new design and exciting digital experience. We look forward to seeing this iconic Red Sea jersey next year in Australia, Dublin and in homes and clubs across the UK and Ireland.”

Andy Farrell, head coach of the 2025 British and Irish Lions, commented: “Excitement is really starting to build for next year and the launch of this jersey will only add to the excitement. That applies to me, all rugby fans and all those who are playing for places in that touring team.

“I know how special the Lions jersey is to the players who are lucky enough to wear it and add to the years of history and prestige that comes with it. It also holds a special place for Lions fans around the world who can connect with us and be a part of our team by supporting us in that same red jersey. “I am sure they will love this new design and I look forward to once again witnessing the power of the Red Sea in Australia.”

READ MORE: ‘Best shirt in years’: Ex-Wallabies and fans praise new kit for 2025 British and Irish Lions tour