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Fireball plans to collect tears from heartbroken football fans for new whiskey
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Fireball plans to collect tears from heartbroken football fans for new whiskey

(CNN) – Fireball has a new whiskey made with tears that is ideal for football fans who want to take joy to a new level.

Fireball Whiskey is collecting the tears of disappointed football fans after their team lost to a new whiskey called Crierball. The flavor will capture the “true spirit of game day,” combining the excitement of heartbreak with the cinnamon sweetness of Fireball. according to a press release.

Official tear catchers will be posted outside some of the biggest NFL and college rivalry games of the season. When fans leave, they will use eyedroppers and bottles to collect tears.

Fireball is collecting the tears of disappointed football fans after his team lost by...
Fireball is collecting the tears of disappointed football fans after their team lost to a new whiskey called Crierball.(Source: IG | @fireballwhisky via CNN)

The tears will then undergo a sterilization and distillation process before becoming Crierball.

“In football, few things… are better than the sweet taste of victory, especially when that victory comes at the expense of your biggest rivals,” said Danny Suich, global brand director for Fireball. “Our brand is about embracing that competitive spirit, but amping it up with a little more flavor.”

The limited edition whiskey is expected to be ready for next season.

Some of the games tear collectors will be at include the Philadelphia Eagles vs. the Dallas Cowboys on Nov. 10, the Green Bay Packers vs. the Chicago Bears on Nov. 17, and the Iron Bowl featuring the Alabama Crimson Tide and the Auburn Tigers . on November 30.