Promeet Ghosh, MD and CEO of Crompton, has always believed that Crompton has incredible potential. Since assuming the leadership role, his focus has been on helping employees, consumers and shareholders realize that potential and drive company growth.

Reflecting on the brand’s strengths, Ghosh highlighted the wide reach and power of the Crompton brand, with products sold in over 300,000 outlets across the country.

“We have an incredibly strong brand,” he said, emphasizing Crompton’s leadership in several product categories and the potential to deepen its presence in both existing segments and emerging areas.

According to Ghosh, the company’s top priority is to leverage its market position in core categories while expanding in high-potential segments such as premium fans and solar pumps.

crompton has a dominant share of the fan market, but Ghosh identified room for growth in premium fans, a segment that does not yet fully reflect Crompton’s market share in standard fans. He believes this premium segment is critical to consumers’ everyday experiences, positioning it as a priority for Crompton’s future product innovation and distribution efforts.

“There is no good reason why in the next few years we won’t have more than a 30% fan share,” Ghosh said, underlining his confidence in Crompton’s ability to capture a larger share of the market.

The company is also venturing into the renewable energy space with its recent foray into solar pumps. Ghosh sees significant potential in this area and projects that the solar pump market could grow to be worth around Rs 2,500-3,000 crore.

Crompton is strong in residential pumps, but lags in agricultural pumps; The CEO believes the company can lead emerging segments.

Crompton is targeting near double-digit market share in this segment, and sees it as a strategic opportunity aligned with broader trends towards sustainability and renewable energy solutions.

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