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Borderlands Movie Failed at the Box Office, Why Company CEO Still Says It “Didn’t Hurt” the Franchise

Sakege November 9, 2024

After years of seemingly every movie based on a video game franchise that is varying degrees of terribleIt seemed as if we had entered a kind of golden age. Between films like box office winner The Super Mario Bros. movie and the Sonic the hedgehog movies, even television adaptations such as the last of us and radioactive dustIt really seemed like Hollywood discovered the secret sauce for making game adaptations that were, at worst, entertaining and, at best, really good. Then he borderlands the movie happened.

borderlands was destroyed by critics and not welcomed by the public. The film was a real failure at the box office and had everything bad about video game adaptations. Strauss Zelnick, CEO of Take-Two Interactive, the parent company of borderlands game developer Gearbox Software, recently supported IGN that the movie was bad, but says that the film’s failure didn’t “harm” anything. In fact, the movie seems to have been a good thing overall. Strauss explained…

Obviously that movie was disappointing. That said, it actually sold more of the catalog. So, I don’t think it hurt at all, if anything I think it may have helped a little. It highlights something I’ve talked about many times: the difficulty of bringing our intellectual property to another medium.

Strauss says that borderlands “sold more catalogue,” indicating that Take-Two, which also publishes the grand theft car and Red Dead Redemption Games, among many others, may have sold the rights to more movies or television shows based on their various titles on the back of the borderlands movie that is being produced. Even if he borderlands The film’s failure makes those projects less likely, Take-Two still made money selling the rights, so it was a plus for the company as a whole.

The CEO says it can be especially difficult to adapt the company’s intellectual property to another medium. It’s unclear if he thinks there’s something specific to games produced by Take-Two or if he’s talking about video games more broadly. Without a doubt, there are still many more bad video game adaptations than good ones. But there are also many upcoming video game adaptationsand the borderlands The fiasco is slowing things down.

For a long time, the best game fans could hope for were video game adaptations that weren’t so bad. However, in recent years we have seen more attempts that are finding success among fans and critics alike. He best video game adaptations They’re actually really good movies.

borderlands as a franchise it is certainly not going anywhere, since Borderlands 4 It is scheduled to launch in the company’s next fiscal year. There is no reason to believe that the film’s poor performance will have a negative impact on the game’s sales. People who love games still love games. In any case, they were the fans of the borderlands game that had some of the biggest problems with the movie. Specifically, fans didn’t love that. borderlands It was only rated PG-13 even though it was apparently filmed to be rated R.