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Adelaide responds with flying colors to claims fans were not consulted over new Crows logo
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Adelaide responds with flying colors to claims fans were not consulted over new Crows logo

Two-time Adelaide premiership captain Mark Bickley has responded to suggestions Crows fans were not contacted for comment on the club’s new team logo.

Adelaide launched its logo on Wednesday as part of a club-wide rebrand, with the new design a nod to the Crow’s original 1991 design.

It is the first redesign of the club’s logo since 2010 and the announcement caused a sensation on social media with some fans reacting negatively to the logo.

Some of the criticism leveled at the club was that fans were not widely surveyed to provide feedback and suggestions on a new logo, but Bickley, who works at the Crows as a Club Engagement Officer, explained how fans were in fact involved in the creation of the new club logo.

“I was involved in how it was explained,” Bickley said. SEN SA Breakfast.

“One of the roles I had at the Adelaide Football Club was to look after what is called the member engagement panel. It is a selection of members that is chosen at the beginning of the season (and changes every year) and its function is that of the club’s sounding board.

“It’s for things like membership, like whether they have a physical or digital card… there’s a whole range of things they discuss.

“This was presented to the member engagement panel four months ago to get their reaction, it was the same logo that was launched today, they didn’t change it.

“The member participation panel from the previous year were those who attended the workshops and gave their opinion on what the logo should summarize, what it should try to achieve.

“There were members involved as well as players and staff from the Adelaide Football Club, most of the stakeholders were involved in the design of what it is now.”

Adelaide hopes its new logo will help usher in a new era at the club, which will soon include the move to new headquarters at Thebarton Oval. Work on the facilities will begin shortly.