Nielsen’s approval of the integration of the national panel and its own streaming measurements is a first

MRC has renewed accreditation for Nielsen’s national measurement panel

New York – November 1, 2024 – He Media Rating Council (MRC) today approved the integration of proprietary live streaming data into Nielsen’s accredited National Television service and renewed accreditation for Nielsen National Panel measurement. This vote of confidence in Nielsen’s first-party data integration makes Nielsen the first accredited live streaming solution with person-level granularity. Approving first-party data integration strengthens all streaming measurements going forward.

“We are delighted and honored to obtain self-approval from the MRC. It is a great affirmation of Nielsen’s ability to innovate at market speed, while doing so in a secure and verified way,” said Karthik Rao, CEO of Nielsen. “With proven methodologies like our panel of credentialed people and precise new solutions for the streaming era, we believe Nielsen is right where the industry needs us to be: at the convergence of all the ways people watch content. “This will give the industry real insight into linear and streaming viewing like never before.”

“We congratulate Nielsen on renewing the accreditation of its national television measurement panel and receiving approval to integrate its first-party broadcast data into the measurement panel,” said George Ivie, executive director and CEO of the MRC. “This was a significant effort and we appreciate Nielsen’s continued commitment to the MRC accreditation process.”

This continues Nielsen’s track record of innovation and modernization, reinforcing its leadership position in audience measurement.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we provide our clients with independent, actionable intelligence so they can connect and engage with their global audiences, now and in the future.

Nielsen is the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which is included in Nielsen’s Streaming Top 10) and Streaming Platform Ratings (which provides the streaming data behind The Gauge and Media Distributor Gauge) . Additionally, Nielsen has expanded outdoor measurement for national television.

For advertisers, Nielsen ONE was recently introduced with advanced audiences and results capabilities. Nielsen continues to deliver unified multimedia solutions with deduplicated views of audience engagement.

Beyond audience measurement and advertising planning, Nielsen data supports the media industry by helping to inform content programming and licensing decisions, along with carriage rates for television distribution deals. . Learn more at www.nielsen.com and connect with us on social media (unknown, LinkedIn, YouTube, Facebook and instagram).

About the MRC

The Media Rating Council is a nonprofit industry association established in 1963 and comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure valid measurement services and reliable. and effective. Measurement services seeking MRC accreditation must disclose to their clients all methodological aspects of their service, comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines, and undergo audits designed by the MRC to authenticate and illuminate its procedures. Additionally, MRC members actively pursue research topics that they consider to be priorities in an effort to improve the quality of research in the market. Currently, the MRC audits approximately 110 research products. Additional information about MRC can be found at www.mediaratingcouncil.org.

Contacts

Jake Urbanski, Nielsen Communications

[email protected]