Marty Pesis, who sold Vouch, a hiring platform for creators, to YouTuber MrBeast earlier this year, launched Troveo, a platform that helps content owners, including creators, filmmakers, production companies and others, “license their content to artificial intelligence companies maintaining property rights”, with 4.5 million dollars in initial financing.

The launch is financially backed by an early-stage venture capital firm. seven seven sixfounded in 2020 by reddit co-founder Alexis Ohanian and angel investors, including Zynga founder Mark Pincus, Siqi Chen and Andreas Klinger.

Troveo also said it “has agreements with prominent artificial intelligence companies to pay more than $5 million to content owners and digital rights managers by the end of the year.”

Troveo co-founder Trent Krupp, who previously worked for Impact, the LinkedIn founded by Ron Howard and Brian Grazer for Hollywood crew workers, is the company’s chief revenue officer.

Troveo described its positioning in the emerging AI space this way: “Lawmakers are years behind in their understanding and regulation of the industry, resulting in a lawless system where AI companies can mine data from the Internet without compensate the legitimate owner of that data. “Content owners are among the industries most affected by this because they can spend more than $1 million on a video without any compensation from AI companies.”

Pesis, founder and CEO of Troveo, said: “AI companies have been seen as adversaries to the creative industry, but we believe there is a better way forward. “We are enabling creators to work closely with AI companies in a way that ensures they are fairly compensated for their contributions.”

The company’s platform allows companies to upload their content and then earn licensing deals and revenue from AI companies “interested in training from your data” — that is, using data to train their machine learning models, it described. approach. “Troveo always puts content owners first, allowing them to retain all ownership rights and the ability to license their content an unlimited number of times.”

Ohanian said: “There is significant traction in the data training space. “Creatives are looking for more revenue streams and AI companies are looking for quality data.”

Pesis’ first company, SociaLink, which he sold in 2017, helped celebrities build audiences and launch products. In 2018, he joined the celebrity video greeting service. Cameo. More recently, Pesis founded Vouch and sold it to MrBeast.