Sports have been a hot topic this past summer, following unforgettable moments at major sporting events and many announcements of new partnerships. Adding to the fanfare, the electronics and home appliance company Hisense announced its official sponsorship of the Spanish football giant, Real Madrid.

Technology products like those from Hisense help enhance the sports viewing experience, delivering high-quality streams to fans around the world. During this three-year regional sponsorship, which includes Spain, Africa and the Middle East, Hisense’s wide range of technology and its long-term dedication to sports sponsorship will be highlighted at the club’s home, Estadio Santiago Bernabéu, to fans from all over the world, whether cheering passionately from the stadium or fervently supporting their team from the comfort of their homes. Hisense and Real Madrid will also launch a limited edition co-branded 100-inch TV created to enhance that experience at home.

The sponsorship was commemorated at the Real Madrid Sports City, where both companies spoke about their commitment to bringing top-level offers and services to football fans. “We are excited to introduce the co-branded 100-inch TV, which will deliver unparalleled picture quality and immersive sound, bringing fans closer to the action like never before. Through this partnership, we will continue to excite football fans and consumers with high-quality products and services,” said Jerry Liu, Vice President of Hisense International, who attended the signing ceremony along with Emilio Butragueño, Director of Institutional Relations. of Real Madrid.

Whether on the football field or in the field of technology, success is the result of an unwavering dedication to dreams and an insatiable pursuit of excellence. On the field, Real Madrid’s incomparable record of 15 European Champions League titles is a testament not only to their mastery of the game but also to their relentless pursuit of victory and glory. In this partnership, it is clear that Hisense is moving with determined determination towards the goal of becoming an industry leader, pursuing a strategy to accelerate its globalization. Its investments in sports are expected to attract the attention of a global audience.

From Hisense’s next-generation TV products with AI image quality chips, from ULED TV U7 and Laser TV L9H, which provide audiences with an immersive 100-inch large screen viewing experience, to home appliances such as the RQ760N4IFE Refrigerator and Air Conditioners Energy Pro

To learn more about Hisense’s technologically innovative products, from lasers to ULED TVs, and the new partnership with Real Madrid, visit global.hisense.com.