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Actors union SAG-AFTRA’s deal with AI service aims to safeguard performers
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Actors union SAG-AFTRA’s deal with AI service aims to safeguard performers

SAG-AFTRA, the US actors’ union, has signed an agreement with artificial intelligence service Ethovox in an ongoing bid to protect performers.

The service offers a “fundamental AI model for fully authenticated voice” that provides the foundation for digital replicas. With this new agreement, SAG-AFTRA aims to ensure that artists are protected and receive fair compensation for their work.

Video game artists of the The SAG-AFTRA union is currently on strike following a dispute over the use of AI in game development. As the union’s chief negotiator, Duncan Crabtree-Ireland, explained, SAG-AFTRA aims to recognize AI companies to ensure the protection of their artists.

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“What will safeguard the livelihoods of voice actors in the age of AI is more contractual protection, not less,” Crabtree-Ireland said. “That’s why SAG-AFTRA will continue to recognize AI companies, like Ethovox, that agree with our union’s AI guidelines. Not everyone will want to work with an AI company, and that’s understandable. But for those Looking to utilize the opportunities that AI offers, it is important that agreements require companies to obtain informed consent and provide fair compensation. Without informed consent and fair compensation, this new era will become a ‘wild west’ of. misuse and exploitation of AI.”

Ethovox was co-founded by BAFTA award-winning actress Cissy Jones, known for her roles in fire surveillance In addition to giving voice to characters in GTA 5, life is strange, Baldur’s Gate 3and more.

“Ethovox is the only voice AI company owned and run by voice actors, and we are pleased to partner with SAG-AFTRA to build a foundational voice AI model that puts the interests of voice actors first,” said. “AI should be an option. For that reason, we have reached out to the voice acting community throughout this process. Ethovox will continue to do so while demonstrating that artists can, and should, be compensated for contributing to the development ethical AI while maintaining consent and control over your voice data.”

In general, voice actors have been skeptical about the use of AI. last month, mass effect and Metal Gear Solid actor Jennifer Hale described AI like a hammer that can “break your skin and destroy who you are.”

British actors’ union Equity has not authorized its own equivalent strikebut said it stands in solidarity with its sister union. This is partly due to the restrictive nature of UK industrial relations legislation.