Vom Fan zum Chefdesigner: One Schweizer sees the Fäden at Nike

Is the absolute worst Nike product, is this a crazy gift? The «Air Max 180» sneakers. A poster of Michael Jordan. More information about 16-year-old Martin Lotti, mother’s Austauschschüler in the USA, is not possible. Since then, the Poster has been posted.

Heute is Lotti Chef Designer at Nike. Michael Jordan has had a personal attack. Hat with my sisters Kollektionen entworfen. “That was a surreal moment,” says Lotti.

That American in Weil am Rhein

Nike is one of the most popular sporting goods repairers. The Company has annual profits of $50 billion. Who could become such a follower of Nike? A Grund is the design. It’s the sneaker culture you know, separated by prägt.

These design designs are now on display in the Vitra Design Museum in Weil am Rhein, Germany. Dafür is angry with Martin Lotti from the US. Seit Jahren is living there with the blessing family in the Federal State of Oregon.

In the Homeland the Designer is kaum bekannt. Der Freiburger gibt selten Interviews. Reason why I prefer English. “Mein Schweizerdeutsch ist eingerostet”, but it was shy.

Martin Lotti stood out. This outfit is ideal for Coolness. The white «Jordan» shirt, the black cargo hose, the sneakers. Nike, of course.

Take a look at the trends that emerged during Mitternacht, think about your good feelings. If the Botschafter Nike continues as a Startup. It was the billion-dollar company that didn’t exist much longer.

Such as Adidas and Puma

Start everything with the freshly backed Absolvents and College-Leichtathletes Phil Knight. In the 1960s, Japanese history began to grow in the US. There will be the German market fuhrer Adidas and Puma in power.

Ridder has a former trainer, Bill Bowerman, and Bord. Bowerman tufted gern. The laurel wreath will die no longer and more quickly. Both plans, a private company, are being implemented.

1971, green from Nike, in gray Siegesgöttin. That Anfänge is modest. Knight and Bowerman work on training and training athletes.

Weltberühmtes Häkchen

The design perspective is the reassessment of Nike’s logo. Graphic design student Carolyn Davidson received the “Swoosh” for $35. The effective line will be with its weltberühmten Design.

If you crochet, the icons are no longer suitable for the Gründer. “Lieben di ich es nicht, aber ich verwe mech daran gewöhnen”, while Phil Knight sits.

Look at Nike as designer Martin Lotti play glück and let play a role. Glück, the Gründer is still set to the «Swoosh».

Happily, that’s Lotti’s “ein Girl” hat. I think an Industry Design studio is a practice among Nike employees. “Darauf loves me, while Nike has exercised a statutory duty on a track,” Lotti said in an interview.

«Noch nie in meinem Leben hatte ich einen Schuh designt», so Lotti. They basically said: “Just do it!”. The slogan shows that the Nike Society is serious. The “girl” is the real Martin Lottis Frau. This is possible at Nike.

Finally Inspiration, bitte!

At the age of 27, Martin Lotti had not yet designed Schuhe and Kleidung. «A good designer is always welcome, a good designer is ready», it says.

Was I inspired? Zuallererst is an athlete and an athlete. “I’m sorry, ‘I was very happy with it?’, especially, ‘what problems with sportsmen are you losing?’” said Lotti.

Regelmässig organizer is Reisen for his team. «Let us be inspired by nature or architecture. We look at everything. Aber auf keinen Fall Schuhe.»

Whoso? “It was nice to have that Tendenz, that was the end of it,” said Lotti. There is a sneaker that you can buy from 18 months.

Ideengeber Waffeleisen

Lotti concrete was created, the Nike is not yet 50 years old, but it is young. Which Designs has Nike zum Durchbruch verholfen?

The very last davon is the Waffel-Sohle. Coach Bill Bowerman was able to determine the ripped Gummisohle in the Frühstückstisch. The waffles are inspired by their structure.

Kurzerhand goss is Gummi ins Waffeleisen. Das Küchengerät was ruined by the leader; the Erfolgssohle war was born. Make sure you stop at the Laufbahn.

Technologically speaking, the «Air»-Sohle wars another Meilenstein. An Art Airbag in the water cushioned by the air. If there is a new, transparent design first, the Schuh is erolgreich. The war of the «Air Max» is born.

The most popular Nike model is the «Air Jordan» sneaker. 1984 released Nike together with the basketball player Michael Jordan.

The most important basketball shoes are the NBA forms. Jordan was jedes Mal busted. Der Schuh will go to Modetrend.

Everything you want?

Nike’s Design History is most suitable for a typical American Tellerwäscher History. Thank you from the work of the Garage in the Sport-Olymp.

Give a Misserfolge gift at Nike. They will enjoy good Storytelling. The Marketing budget is gigantic.

Also, Martin Lottis will be happy to hear more about it:
«Meine Grossmutter pflegte zu sagen: You have the most work, but more happiness has you.»

Schnitzeljagd on other Art

If chief designer Lotti has created the Design Versteckspiel erzählt, it is a good idea to do so. That’s the «Nike Kyoto». In the case of Sohle, a Schweizerkreuz has been lost.

Order the “Air Max 360”. With punks and strichen there are in the Fersenlasche das Geburtsdatum seines Sohnes. «Details that no one cares about. Aber mir bedeuten sie veld», gibt er zu.

Or the jersey of the Brazilian Fussballnationalmannschaft. If the Innenseite is the Mantra of Mannschaft, «born, a Fussball zu play», sticken. “So bekam das Trikot mehr Seele,” said Lotti.

Auch das sind good Geschichten. Looks like you can make a good deal. Das Verspielte works aber authentically at Lotti. “Das Design is more like a job, it is my passion.”