Bronny James can’t do anything about the criticism. No matter how much his game improves, his haters will always cry nepotism over his second-round pick by the NBA franchise that employs his father.

What cannot be denied is the star power of young James.

RELATED: NBA insider reports Bronny James assigned to Los Angeles Lakers G League affiliate

On Thursday, Los Angeles Lakers assigned James to their G League affiliateand the rookie guard will debut with the South Bay Lakers on Saturday against the Salt Lake City Stars.

On Friday, the South Bay Lakers announced that the UCLA Health Training Center, which has a capacity of 750 fans, is already sold out for James’ G League debut.

Fans aren’t packing the Lakers’ practice court in El Segundo to see former Arizona big man Christian Koloko or Salt Lake City’s Isaiah Wong or Oscar Tshiebwe. Basketball junkies may be in attendance to see former college standouts, but James is undoubtedly the main attraction.

James has played in four NBA games, including the Historic season opener with LeBron James to become the league’s first father-son duo, but totaled just 13 minutes and scored just four points. The 20-year-old’s development will largely take place in the G League, where he will continue to develop his offensive game and hone his defensive skills.

ESPN’s Shams Charania reported Thursday that James will only play in the South Bay Lakers’ home games and will alternate between NBA and G League rosters. James will be on the Lakers’ NBA roster for Friday’s home game against the Philadelphia 76ers and will return to the South Bay Lakers for the season opener on Saturday.

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