After Colorado victory 34-23 over CincinnatiDeion Sanders took to social media to defend national analyst Phillip Dukes, who was reportedly fired by On3 after his recent visit to Boulder. Sanders expressed his support for Dukes and noted his talent and work ethic.

“What’s really going on?” Sanders wrote, adding: “My man Phillip Dukes is a free agent I just found out. This young brother is truly talented, intelligent, relational and will work hard. Networks and media, please take a look. On3 sports what is really happening? God bless you my brother.”

Sanders’ public endorsement of Dukes prompted a response from On3 founder and CEO Shannon Terry, who directly addressed Sanders’ comment. Terry responded: “Coach @DeionSanders, with all due respect, as my mom and dad told me when I was a kid, ‘mind your own plate.'” He emphasized that he and Dukes had a positive conversation about what was best for both Dukes’ careers. and On3, stating that “they are good and have a plan.” However, Sanders’ son, Deion Sanders Jr., did not appreciate Terry’s response and responded by telling him to “watch your tone.”

The situation has drawn increased attention, particularly given Dukes’ admiration for Colorado’s football culture. During his visit, Dukes noted the atmosphere at Folsom Field, comparing it favorably to some of the SEC’s renowned venues, a telling comment from an analyst familiar with the country’s most passionate football communities.

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The incident elevates Coach Prime’s commitment to standing up for those he believes in and his reach within the media landscape. With his endorsement, Sanders highlighted Dukes’ skill set and emphasized his potential value to other media outlets and networks.

Although his future remains uncertain, Sanders’ endorsement of Dukes and his high praise for the Colorado program make him a notable figure. The interaction also illustrates the complex dynamics between media personalities, athletes and organizations, particularly when prominent figures like Coach Prime use their platforms to advocate for others and influence industry decisions.