Zepto apologizes for the scandalous report

Recipient expresses outrage over insensitive message

Pareek took to LinkedIn to express her outrage over the insensitive message, saying, “I have never ordered an emergency pill from you. Even if I did, you should know that this is not something that I should miss out on, or that I should miss.”

Her post quickly went viral with more than 2,300 likes.

Pareek further questioned Zepto’s intentions behind such a message and asked, “Do you want me to have to take an emergency contraceptive?”

Pareek criticizes Zepto’s marketing approach

Pareek, who has two decades of experience fighting for sexual harassment prevention and diversity, equity and inclusion (DEI) in the workplace, slammed Zepto’s marketing strategy.

She said: ‘Sending a message is only good if it is sensitive or humorous or if there is some logic to it.’

She further added that she draws the line when notifications are flirty or trying to be sleazy cheesy, but this was a bit too much.

Pareek’s intention not to defame Zepto or its products

In her LinkedIn post, Pareek made it clear that she was not trying to defame Zepto or its products. “I love Zepto as an app. They are a huge backbone in my life,” she wrote.

Her post was intended to draw attention to the failures in marketing strategies that are devoid of sensitivity and understanding.

This incident has sparked a larger debate about the role AI plays in marketing and the need for human oversight.

Zepto apologizes for ‘thoughtless and potentially harmful’ message

In the wake of the uproar, Zepto apologized and admitted their message was “thoughtless and potentially harmful.”

The company said: “We understand this was a failure on many levels.”

They assured users that immediate action had been taken to resolve the issue, including updates to the processes and retraining of the team.

“We especially appreciate your trust and well-being. This mistake will not happen again,” they concluded.