Guvna B has also worked with the Club on a number of different projects over the last few seasons, most recently conducting interviews with Wan-Bissaka and Kudus over the last year. Working for the Club so close to his heart is something he could never have dreamed of.

“It’s like a dream come true to work with West Ham, because I’ve been passionate about football all my life, but I got into music and started rapping in the schoolyard,” Guv confirmed. “Back then, I never really thought about how these two different worlds can be connected, but as time goes on, you see the bridge between things like music, fashion, football and culture, and I’m lucky to support to a Club that sees that too.

“Since I started interviewing the players and talking to them a little, one of the things that caught my attention from the beginning is that everyone had their feet on the ground. I think Nobes (Mark Noble) was the first interview I did and he spoke to me as if he had known me for about 20 years. I think it’s a testament to the Club and the culture we have that everyone has their feet on the ground.

“Being involved in the Kudus signing was huge. He likes their music and the relationship I’ve built with the team behind the scenes at West Ham meant I could be part of it. It was really organic and I feel like it made Mo feel part of the Club from the beginning – the fact that we had prepared that announcement. It was really special to me and attracted millions and millions of views.

“Aaron (Wan-Bissaka) probably has a reputation for being a pretty quiet person, but he opened up quite a bit and you saw a different side and facets of him, and it’s good to see people of his quality and personality playing. for our Club.

“It’s always great to be involved and I’m happy that myself and a few others are almost changing the perception of what someone thinks a West Ham fan is. West Ham are a cult club and people are aware of some of the rivalries we have, so you get an idea of ​​what a typical West Ham fan is like, but what I find is far from the truth. It’s not just about white people, it’s not just about bald people, and it’s not just about big people. We come in different shapes, sizes and colors, and I think the beauty of what I bring to the Club, as well as many others, is that it offers a realistic side to this Club, real diversity, real people and from all different types of backgrounds. life.”

Guvna B also highlighted the importance of “points of entry and connection”, and the importance of the Club helping the East London community reach its full potential.

He added: “I think a big point of connection with me was Isla Caton, a young woman who sadly lost her life due to neuroblastoma. The way the Club and the fans supported her and her family was quite special, and was just another example of how special this fan base is and how we are all in this together.

“One of the ways I’ve seen it is through social media. I’m quite active on X and Instagram, and there are many West Ham fans who have had an entry point into the Club through different ways. Not everyone grew up with a season ticket and some people couldn’t afford to go to games, but they found their way and it’s a really special community.

“There is a lot of need and a lot of deprivation in Newham, and I think West Ham have always been very good at integrating and working within the community, and working with young people to help them reach their full potential. They can look at people like me and think, you know what? Music is an option, or working for the Club you support is an option. It’s about providing different opportunities, not just sport and music, to help people think they can contribute to their community and be part of positive change. “I think that’s special.”