Nothing took the “community” aspect of its brand’s marketing too seriously and asked its fans around the world to co-create a new edition of its flagship. Telephone (2a) Plus. After receiving more than 900 entries from 47 countries, the company crowned five winners and worked with them to develop the culmination of their ideas: a glow-in-the-dark phone.

This is Nothing’s first community editing projectand involved input not only on the hardware side but also on the software, packaging and marketing, making this edition completely shaped by them. These are the only areas that experienced a change after co-creation. The specifications and features of this version are the same as the original edition released in July 2024. Nothing is proud of in fact values ​​the contributions of the community and even goes so far as to say: “Community is something other brands talk about, but Nothing is proud to bring this to life through a product launch.”

The edition co-created for Nothing’s flagship phone retains the company’s identity, which appeared in the original version. It’s the same transparent casing that allows users to see the phone’s internal components, such as tapes and screws, and the same three glyph lights that illuminate the back of the phone. In addition to those lights, a new phosphorescent interface dimly illuminates the rear with its soft, subtle glow. The company’s designers experimented with various materials and colors to meet the winner’s demands for glowing in the dark and settled on this phosphorescent green-dyed material.

On the software side, the winning ideas gave rise to a new “Connected Collection” of six wallpapers that include artificial intelligence tools and some digital design.

There’s also some glow-in-the-dark activity on the phone’s new packaging. The new design features some reflective elements to fit the new design of the phone. The marketing campaign for this edition also complements the winning ideas and has a slogan that reads “Find your light. Capture your light” with a focus on exploring the power within.

Phone (2a) Plus Community Edition will be available for purchase in all markets starting November 12. nothing.tech for approximately $519 (converted from £399). There are only 1,000 units in this edition, so you have to hurry to get yours.

It looks like Nothing is really working to involve their community more in their design process. This was their largest community project to date, and as we speak, they are working on co-developing software and content. In 2022, it also introduced a new Community Board Observer role, which is responsible for representing what consumers want at Board meetings.