Netzkultur im Wahlkampf: “In the USA Memes function better”

taz: Herr Johann, was ist a Meme?

Michael Johann: A meme is a digital device that is spread on the Internet as quickly and easily as possible, often copied or lightly distributed by others. A typical example is an image, which is always changed with new text. In political memes, the text often mirrors the meaning of the person or the broader person, the meme is first or teilt.

taz: Im TV-Duell behauptete Trump, dass Haitianische Migrant:innen Hunde und Katzen essen. Daraufhin whistled the republican party of Netz with KI-generierten Memes, in denen Trump Katzen schützt.

Johan: It is a promising strategy. The traditional channels of political communication are red or TV broadcasts, but man must get into the spread of the Internet on the Internet. And memes are endless and lonely. If you see that there is a brand, it is worth taking a photo. You can view images from films and videos or view images in the Beispiel of Katzen in Pfannen. So it was an eye-catcher and stuck. Please, if you say anything at all, it’s your first time writing. A confirmation of the Wahrheitsgehalt is that it is noticeable on the discs. If you like it, if you’re lustful, it’s not so bad.

taz: Welche Gefahren und Potenziale kostenlos Memes mit sich?

Johan: Memes have potential, complex political themes can be a problem and can be a bit illuminating. If politics revives after man, opinions will turn to democracy. The most important thing is that people are aware of ethical, moral or transgressive issues, and by Hass or false information. Would you like to watch an excerpt: do welcher groups of people in memes have white power? Often memes are reproduced during their actualized nature stereotype and previous. Der Humor is ambivalent. It may be that the political complexity of politics is reduced, other things can be sensibly inhaled. Memes are often more insightful and contain critical hints, but they are widely used and viewed in more detail.

I am Interview: Michael Johann

born 1986, is Kommunikationswissenschaftler an der Uni Augsburg. The digitalization of strategic communication about politics and Wirtschaft is sought, addressing the role of memes in politics.

taz: Do you like playing an instrumental solche?

Johan: Simple emojis were used, all of which people took advantage of. An example is the White-Power fingering, the okay fingering. There are even more farb combinations that fly the German Reich flag. It’s a runde schwarz-weiß-rote Emojis. Kamala-Harris-Reden’s part used some Coconut Nuss and Palm Trees emojis, one of the results used for him. Solving elementary elements is high. Pepe the Frog and the Clownworld Emoji are available for Evergreens. It is a fact that Saxony is the blaue of Herz as a sympathizer for the AfD. Or the two Blitz Emojis, the SS Runes symbolize Sols.

taz: Who incorporates Memes that support US-Präsidentschaftswahl?

Johan: Memes are all separate from Wahl, but they can influence each other, politics and their acting: things get done. When the repertoire of political communication has begun, Joe Bidens wants to fight such a ‘Meme-Manager’ war. In the Tiefen mancher platforms so-called “Meme-Wars” are mentioned. Schon zur Bundestagswahl 2017 wurde in manchen Foren zum “Meme-Krieg” aufgeufen. If the US-Wahl gibt has the potential, the memes will be amplified by the power. A prominent viewer here is Elon Musk, who never goes through memes of political themes with X. Memes can be used to enable manipulation, which is undermined by their humorous, complex themes and mainstreaming of political views.

taz: Do you have an opinion about memes in German politics?

Johan: Now that politics has started, there are own Meme Trends that are emerging. Those girls became an involuntary choice for meme. This is your part of the Meme channel. I don’t think the partnership matters anymore, but it’s not the case anymore. As an intern, I was planted and brought to life by a passionate, passionate man, Memes in Umlauf. It is often a selbstironic. Woes aber nach hinten losses have occurred, that’s what CDU connect-Project. I see the Wahlkampfes who got the CDU memes. Am Ende hat jeder darüber spoken, most spöttisch. If you have left the Kanalwachstum and the Berichterstattung in the Fachpresse-anschaut, your great merkamkeit erzielt and Raum in the political discussions is important.

taz: Welche Unterschiede gibt es in der Meme-Kultur swiss Deutschland und USA?

Johan: In the US, memes function better, while political discourse becomes more emotional. The dichotomy created by the Zweiparteien system allows man to point his finger at the other. Dazu pas Memes eben sehr gut, weil sie über Humor emotional and meinungsstronge Botschaften send können. Because it was a matter of political culture, it was.