FirstBank partners with BAP to promote the creative industries – Business – The Guardian Nigeria News – Nigeria and World News

FirstBank has partnered with Bolanle Austen-Peters (BAP) and the Lagos State Government to promote Nigeria’s arts and cultural development and enable the youth to explore opportunities within the creative sector during the first Lagos International Theater Festival.

Held from November 15 to 17, 2024 at Muson Centre, TerraKulture, the National Theater and the JK Randle Centre, the event is dedicated to celebrating art, creativity and diversity with more than 20,000 attendees from around the world.

The three-day event will present a mix of productions including adult and children’s theatre, skits and storytelling, addressing both local and global themes that reflect the dynamic spirit of Lagos.

Notable productions such as The Secret Lives of Baba Segi’s Wives and Satchmo at The Waldorf will be among the highlights, while the festival will also host workshops, masterclasses, panel discussions and a marketplace to promote growth, creativity and connection within the entertainment industry. .

Performances will take place at four iconic locations, namely the Muson Centre, TerraKulture, the National Theater and the JK Randle Centre. The Group Head of Marketing and Corporate Communications at FirstBank, Folake Ani-Mumuney, said the bank’s sponsorship reaffirms its commitment to supporting the creative and performing arts, strengthening its role as a key patron in Nigeria’s cultural landscape.

She said the festival aims to be a vibrant center of artistic expression, bringing together artists, directors, writers and theater lovers from different backgrounds.

She expressed her enthusiasm for the initiative and the bank’s continued commitment to the arts and the creative value chain. She said the festival will serve as a prelude to FirstBank’s annual “DecemberIssaVybe” campaign, which promotes the arts and entertainment industry throughout the month of December.

BAP Productions founder Bolanle Austen-Peters highlighted the importance of the creative industries in nation building. According to her, the creative industry is at the heart of any thriving country, adding that while Nigeria is rich in imaginative creativity and talent, stakeholders must provide platforms for creative people to explore and share their stories with the world.