Four days full of art, passion, community and being one with nature at Ziro

For the past decade, the rolling hills and lush expanses of Arunachal Pradesh’s Ziro Valley have come alive for four days every year with the electrifying sounds of India’s greenest outdoor music extravaganza, namely the Ziro Festival.

This year was no exception.

The 2024 edition of the Ziro Festival, held between September 26 and September 29, continued the tradition of celebrating an alternative way of life – one that champions the idea of ​​a greener future, made possible by small but important sustainable choices .

Once again, the festival’s conscious worldview was shared and supported by Signature Packaged Drinking Water, a brand rooted in the belief that parties are best in the middle of nature, that joy in nature can be a restorative experience, and that living consciously the way forward. The brand continues its long-standing association with India’s largest eco-friendly outdoor music festival, Ziro, to showcase both the importance and value of conscious living.

“Every year we are amazed at how music from all parts of the world resonates with our visitors. This is what makes the festival so special, and we are thrilled to have partners like Signature Packaged Drinking Water who support this mission of discovery,” said festival co-founder and creative producer Anup Kutty.

Bonded by a shared passion for fostering a better world, Signature Packaged Drinkwater and Ziro organized a series of activities and experiences that seamlessly blended music and culture with nature during the 11th edition of the festival, which concluded late last month. Music was of course one of the biggest highlights, with a host of domestic and international artists including Hanumankind, Tamikrest, Dobom Doji Collective, Ballimaaraan, Sushant KC, Kailash Kher, Amateur Takes Control and Hollow Ship. giving inspiring performances against an equally inspiring backdrop, on a stage built from recycled bamboo.