IFF unveils groundbreaking food and beverage innovations at Gulfood Manufacturing 2024

With the theme ‘Create joy through science and creativity’, the concepts will focus on transforming megatrends and innovations into opportunities for the industry

DUBAIUAE, October 23, 2024 /PRNewswire/ — IFF (NYSE: IFF) will unveil a range of groundbreaking food and beverage innovations at Gulfood Manufacturing 2024, November 5 to 7, Dubai World Trade Center, Hall 8, Stand A8-4, using cutting-edge technologies and deep consumer insights. This year’s theme, ‘Create joy through science and creativity’, underlines IFF’s focus on transforming megatrends into tangible opportunities for the industry.

Gulfood image HR_credit

“We aim to revolutionize the food and beverage industry with innovative solutions that exceed market demand,” said Helga Moelschl, regional president of AMETI, Nourish, IFF. “Our approach combines scientific expertise with a relentless spirit of creativity and agility. We are excited to present concepts that embody these principles. Visitors will experience firsthand how our sustainable and affordable solutions deliver unparalleled sensory pleasure and functional health benefits.”

IFF will present a wide range of new concepts inspired by key consumer trends such as Experiential Delight, Health and Affordability across categories including beverages, dairy, snacks, bakery, culinary, bars and confectionery. These innovations highlight IFF’s technical expertise and creativity in helping manufacturers create products with sensory appeal and functional health benefits, while also reducing costs.

Visitors to the two-storey stand can experience the following food and beverage concepts:

• Cost-efficient dairy drink: Concepts incorporating IFF’s unique system of special stabilizers, emulsifiers, patented flavor technology and innovative top notes offer impressive savings on the entire product composition without sacrificing sensory profile and stability compared to standard milk. The solutions are presented in plain milk and sweetened flavored versions, all of which offer a higher calcium content than standard milk.
• Carbonated drink with innovative flavors: Designed to connect with consumers’ emotions while delivering the benefits of an energy drink, IFF researchers developed IFF Beyond Hedonics™, a toolbox of proprietary consumer research methodologies, to match flavors with functional benefits (IFF Ingredient HealthScape™) and affective states such as energy, happiness, focus and pleasure (IFF Flavor Feelings™). By leveraging these insights, IFF can help manufacturers build a stronger bond between their brands and consumers.
• Reduced tomato paste in tomato-based sauces: Powered by IFF CURE™, IFF’s Core and Uncommon Replacements & Extenders, this system blend reduces tomato paste by 30 percent or more in ketchup, tomato paste and tomato-based sauces, preserving taste, texture and quality while providing a cost-effective and sustainable alternative for manufacturers.
• International fusion in snacks: Inspired by both Asian and European culinary traditions, these snack concepts tap into the ‘epicuriosity’ trend and encourage consumers to discover new aromas and flavors.
• Cocoa reduction in cookies and chocolate drinks: IFF’s innovative flavor and ingredient solutions can help soften the impact of cocoa price fluctuations, preserving the taste and functionality of cookies and chocolate drinks even when the cocoa content is lower. This approach addresses cost considerations while maintaining the high-quality sensory experience consumers expect.

Visit here to learn more about IFF’s innovations and how they can transform products.

Welcome to IFF

At IFF (NYSE: IFF), an industry leader in food, beverage, health, life sciences and fragrance, science and creativity come together to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers working with customers to deliver scents, flavors, experiences, ingredients and solutions for products the world craves. Together we will do more good for people and planet. More information at iff.com, X (Twitter) Facebook, Instagram and LinkedIn.

©2024 International Flavors & Fragrances Inc. (IFF). IFF, the IFF logo and all trademarks and service marks marked ™, ^SM or ^® are the property of IFF or IFF subsidiaries, unless otherwise stated. All rights reserved.

Contact:

Lynette Wong

Global external communications leader

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