Jollibee launches the first rewards program

Jollibee, the Philippine chicken restaurant brand, has introduced its first loyalty program, the company said Tuesday.

The West Covina, California-based North American division of the Jollibee brand said customers can get 10 points for every $1 spent and a free cake on their birthday.

Related: Jollibee: From Filipino fast food icon to rising star in the US

“It’s no secret that we have the most loyal fans in the world – so much so that we truly consider them our friends, not just customers,” Luis Velasco, senior vice president and chief marketing officer of Jollibee North America, said in a statement . “Our Jollibee Rewards program is tailor-made to enhance the special sense of community we share with them and thoughtfully reward them for their steadfast support and passion for our brand.”

To register, customers can access the rewards program at Jollibeefoods.com/rewards. Those who register before November 15 will receive $5 off an order of $35 or more.

Members can redeem Jolly Points at checkout, online or in-store, the company said. To help customers learn more about the new loyalty program, Jollibee has created a list of frequently asked questions, including how to earn and redeem points.

Jollibee is the flagship brand of Jollibee Foods Corp., also known as the Jollibee Group, and includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan and Smashburger), four franchise companies. brands (Burger King, Panda Express, Yoshinoya in the Philippines and Tim Ho Wan in China), and ownership stakes in other key brands such as The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), and SuperFoods Group operates Highlands Coffee (60%) and bubble tea brand Milksha (51%).

The company also has a stake in Tortazo LLC, along with chef Rick Bayless, for Tortazo in the US and recently invested in Botrista, a leader in beverage technology.

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