Glenfiddich unveils Bold Futures 2.0 with returning Mavericks Mr Eazi and Nancy Isime

Glenfiddichthe world-renowned single malt whiskey brand, celebrated the launch of its Bold Futures 2.0 campaign and continued its mission to inspire individuals to embrace challenges, face fears and break barriers on their path to success.

During an exclusive press conference at The Speakeasy, the brand introduced the Mavericks for this year’s campaign titled Celebrate the Bold 2.0 – Mr Eazi, Nancy Isime, Ifeanyi NwuneAnd Willem Chechet – as key collaborators for this bold new chapter.

The Bold Futures 2.0 campaign activities will officially kick off on October 20, 2024 with the launch of the limited edition cover design. The campaign encourages individuals to push boundaries and realize their full potential, following the brand’s philosophy of redefining success through boldness and creativity.

During the press conference, guests received a comprehensive overview of the campaign’s vision, objectives and upcoming activations. A key highlight was the opportunity to hear directly from the Mavericks, who shared personal stories of perseverance, creativity and breaking boundaries, all core values ​​of Glenfiddich’s ethos.

Mr. Eazi, a returning employee, expressed his excitement saying:

“Being part of the Bold Futures campaign for the second time is a great honor. Glenfiddich’s commitment to daring and creativity aligns perfectly with my journey to make fearless moves and conquer my fears.”

Nancy Isime echoed these sentiments, adding:

“It is an honor to once again be associated with a brand that celebrates pushing boundaries. Glenfiddich’s principle of challenging themselves to achieve success is something I connect deeply with in my career and personal journey, and I’m super happy to be a Maverick”

Adding to the excitement, Ifeanyi Nwune encouraged attendees to anticipate what lies ahead, saying:

“Bold Futures 2.0 is packed with exciting elements, and I can’t wait for everyone to experience what we’ve created.”

The session continued with an engaging question and answer session, giving media attendees the opportunity to gain deeper insight into the brand and employees’ personal journeys. Next to Shaffy Bello gracing the occasion with her presence, each Maverick shared their reflections on their career paths, highlighting the values ​​of perseverance, creativity and a strong commitment to breaking boundaries – qualities that align with Glenfiddich’s brand ethos – as key components of their journey to the top. of their career.

After the event, employees were honored with an intimate dinner in the Wine Lab, followed by a festive afterparty in the WBar. The highlight of the evening was the presence of John Boyegaa British actor and film producer who, as a self-driven and creative individual thriving in the diaspora, joined the celebration to commend the collaborators and expressed his deep admiration for their courage and creativity in pursuing their careers.

The Celebration the Bold 2.0 campaign continues with a series of exciting events including the Glenfiddich Experimental Night, the Sleeves Launch and Mavericks Meet & Greet sessions in Lagos and Abuja. These activations will further strengthen Glenfiddich’s commitment to inspiring boldness, creativity and innovation.

About Glenfiddich
Founded in Dufftown, Scotland by innovator William Grant, Glenfiddich left the stills on Christmas Day 1887. Using revolutionary methods and practices. Grant’s pioneering attitude to whiskey production ensured that Glenfiddich excelled for over one hundred and thirty years, becoming the first Single Malt Scotch Whiskey. to be actively promoted outside Scotland.

Although Glenfiddich is now sold in more than 180 countries around the world, the brand is one of the few single malt distilleries that is entirely family owned and is still produced in the same distillery that William Grant and his family handcrafted. built.

About William Grant & Sons
William Grant & Sons is an independent family distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today the luxury spirits company is run by the sixth generation of his family and distills some of the world’s leading brands of Scotch whiskey . , including the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila, Tullamore DEW Irish Whiskey®, Monkey Shoulder and Drambuie.

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