So functional modern Zielgruppen-Einteilung ohne Altersgruppen

Generation GenZ, Millenials or Boomer – The development of Zielgruppen follows the marketing on the Alternative market. Laut Mareike Ahlers, marketing lecturer at the University of Münster, is generally aware of the question: interest, the separation of the products can no longer be resolved. Statt Zielgruppen nach dem Alternative and weiteren demographic brand times, it is modern Ansätze.

t3n: The generation theory has gone unnoticed in science. What would it be like if the marketing continued, is this one of the facts?
Mareike Ahlers: Yeah, it’s a bigger punk. Marketing is davon, in a number of complex contexts of vereinfachen – and vom Alter auf eine Lebensphase, von dieser auf Interessen and schließlich Verhaltensweisen zu schließen. After all, I would like to know more about the news, and I was able to do so through marketing and feedback. Gleichzeitig come from those alternative structure concepts heraus, who themselves weld their own markets and in the middle schöner – with GenZ.

t3n: This alternative is now a demographic factor, the fact is that it is a problem and a unity. Wouldn’t it have been possible to do beige shopping otherwise?
Absolute. Was the answer, that the different consequences were. The alternative is a demographic Kennzahl, but it is also another, that which is sin. If you are in the group of the classroom brand males, you can no longer tell the difference: at the age of 25 I cannot study and do my best again. Or I developed a biotech startup. You can best find an insolent dress, mache other Urlaube. This is due to the demographic and social economic brand masculinities that shape psychographic brand males. Jemand, who has not yet studied after 25 years, can be a diesel ben werte who has jemand, a start-up and a million on the market. Der Blick auf de Wertekracht de Einteilung von Zielgruppen nor more complex.

t3n: Damit address Sie auch die Theorie der Sinusmilieus. This post-business integration has been a year in the making – everything comes down to your Borders, or?
It was interesting for the sinus environments: they combine both Achsen, the demographic-socio-economic and the wertebasierte. As soon as the theory is vergleichsweise, it is the modern age: Several critical comments are made. It’s a bad thing if you do it differently. Aber: People may wonder whether they could end up in an unhealthy environment. Dazu kommt: These environmental studies do not have to be carried out. Statistics would have been estimated with a larger dating in the Bevolkerung.

t3n: The Weiterentwicklung-davon is the Aufteilung nach Lebensstilen. Is it the best way to see what photos you’re taking?
I guess it’s that I was the best. The Lebensstile is a modern form. If you see the fragmentation: How strange is it? It is Güter, that is the Lebensstil separated – and that is no longer part of autumn. Windeln und babynahrung brauche ich beispielsweise in een Lebensphase. I can segment a first Schritt in the first place and move on in the second. If you have a product, while the context exists in a certain life stage, you can see that the Soul Group is about the Lifestyle photos.

Mareike Ahlers is Gründerin and Geschäftsführerin of Unternehmensberatung Prof. Bruhn & Partner AG. (Photo: Prof. Bruhn & Partner AG)

t3n: If you have opened a blog after starting, go to the social media site, verbreitete Hinweis, on Nischen zu schauen. “Clean Girl” trends were a big theme. If you are aware of this question, it is probably a fact and has the trend changed as quickly as possible?
For marketing, it is still the case that one of the biggest strikers of the Zielgroep deals with their business. It’s the effort I’m willing to make. If the day when large groups are sick, when it comes to environmental protection, it will take a lot of effort. About: Your smaller that Nische, desto weniger Personen müssen mein Marketingbudget targen. When it comes to a small Soul Group, it must be that the whole Ansatz lohnt. If you have the certainty that this Soul Group has a zeitliche stable situation at all: if this is relevant in 2024, it will be time to make money, but that marketing is written off. With an Ansatz with Clean Girl it is true that a lifestyle that makes a lifestyle possible, or now a modeerscheinung. These can make marketing interesting, aimed at a smaller strategic segmentation. This is a very good product and service base, if you are looking for a simple solution.

t3n: Is it possible that products have such a narrow purpose?
Viele Drogerie and Lebensmittel products are not so targeted. Make sure the cream or mixture no longer burns. The Zielgruppe must be redone. Man must always pass: All Unternehmen are attractive Zielgruppen – of the Largest Product, which you unserem tagged Bedarf heard, hat si nicht. The fact that reality has disappeared into reality and no new lifestyle has been found, a small Soul Group that has been found dies at the end of the budget.

t3n: If all goes well, the Erstellung der Zielgruppen is an individual and can buy another product in the future.
In general, it is the best way to segment the diseased groups for an individual individual. The money is a trend in evidence segmentation. Continuing an eco-friendly lifestyle or an eco-friendly lifestyle can be one of the best ways you can continue. Based on the data, a clustering cannot be analyzed, but separate segmentation marks can be viewed in a certain way.

t3n: Who has anything to do with the theme segmentation?
When I look at the theme I see the group phase in the marketing strategy, and if it’s right, it’s the phase, which is still not most of the world. If you want to know more about the price, what it is, then the evidence is simply different. After all, the motto is “Wir machen mal een Workshop und entwickeln Zielgruppen”.

t3n: Who wants to see the theme segmentation from the following perspective?
The theme goes through technological development. Das Targeting, also known as Eins-zu-eins-Erreichen, would never be zunehmen. The segmentation is no longer possible. If you use one-to-one marketing, this is the strategic choice for your segmentation engine. I think the Ansätze will become more dynamic overall. For the future, you will receive more information, who will change your soul groups in their own time. If we look at the social trends, this is probably in Umbruch. The work of the Gesellschaftsstructuren was that of the Zielgruppen. In Zukunft the individual segmentation strategy will be continued, which will form a bedeutung zunehmen based on the available fragments. If you do regular research, it’s wise to see how the groups are shifting, which segments are shifting, and what they’re doing.