Woman Gets ‘Miss You, Say I-Pill’ Notification From Zepto, Internet Angry

Ms. Pareek acknowledged that she thinks the app is “great” and relies heavily on the app

Bengaluru-based fast trading platform Zepto has landed in controversy after it sent an unsolicited and inappropriate notice to a customer in India’s Silicon Valley. The notification sent to customer Pallavi Pareek read: “I miss you, Pallavi. Says i-Pill emergency contraceptive pill,” accompanied by three teary-eyed emoticons.

Ms Pareek quickly took a screenshot of the report and expressed her concerns on LinkedIn, highlighting several issues with the message.

“First of all, I have never ordered an emergency pill from you. Even if I had, please realize that this is not something that should be described as missing me or that I should miss it,” Ms. Pareek wrote on LinkedIn. tagging Zepto and Zepto Cares.

She wondered, “Are you suggesting I take an emergency contraceptive?” and added: “Why am I receiving this when I never placed an order with you?”

As a professional focused on workplace sexual harassment prevention and diversity, equity and inclusion (DEI), Ms. Pareek said the company’s message crossed a line. “Messages are only appropriate when they are sensitive, humorous, or logical. I draw the line when notifications become flirty or sleazy. This is just too much.”

Despite her criticism, Ms. Pareek acknowledged that she finds the app “great” and relies heavily on fast commercial services in her daily life. “This post is intended to highlight the flaw in the thoughtless logic and reporting, not to criticize the i-Pill promotion or its availability,” she clarified.

The post quickly caught the attention of internet users. One user commented: “They wanted you to post about it so they can get free publicity. That’s how marketing works these days.”

Another user commented: “Hey Zepto, I think my shopping is getting a little too personal. I’m here for the fresh produce, not the emergency products that miss me more than my ex! Maybe let’s leave the flirty messages to Tinder ? Just say You went too far by the way.”

“The only reason I don’t have these apps on my phone… the unwanted ads are crazy and idiotic sometimes,” the third user wrote.

In response to the post, Zepto apologized and admitted that they “messed up.” “Hey Pallavi, we messed up and we are truly sorry. We understand how thoughtless and potentially harmful this was,” the company wrote on LinkedIn.

They further stated that they had ‘immediately’ addressed the issue she raised, ‘corrected’ it and taken steps to ‘update’ their processes and ‘reskill’ their team.

Zepto assured: “This mistake will not happen again.”

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